What is n8n? Intro to Workflow Automation
If you’ve ever found yourself drowning in repetitive tasks like copying data from one tool to another, sending follow-up emails, updating spreadsheets, collecting leads then you’re not alone. Most of us have had that moment where we think, “There has to be a better way to do this.”
That’s exactly where n8n comes in.
This guide will walk you through everything you need to know about n8n, a powerful workflow automation platform that connects your apps, schedules tasks, and moves data automatically. Whether you’re a developer, marketer, small business owner, or just someone tired of doing the same thing over and over, n8n can genuinely save you hours every week.
By the end of this article, you’ll understand what n8n is, how it works, why people love it, and whether it’s the right fit for your needs.
What is n8n?
n8n (pronounced “en-eight-en” or “nodemation”) is a workflow automation platform that helps you eliminate repetitive tasks without needing to write complex code.
Think of it as your silent digital assistant working in the background. It connects your apps, moves data between them, and runs tasks on a schedule - even if those apps don’t normally talk to each other.
What makes n8n different from other automation tools? Most platforms either lock you into their ecosystem or require serious programming skills. n8n takes a middle path. It gives you a clean, visual workflow editor where you build automations by dragging and dropping “nodes” (we’ll know more about nodes in a moment). And if you don’t want to start from scratch, there are over a thousand ready-made templates you can use right away.
The best part? You own your data and workflows. You can host n8n yourself or use their cloud service - it’s completely up to you.
How Does n8n Work?
At its core, n8n works with something called nodes. A node is just a building block that represents a specific action or trigger. When you connect several nodes together, you create a workflow.
Every workflow starts with a trigger - something that kicks things off. This could be:
- Someone filling out a form on your website
- A new row appearing in Google Sheets
- A scheduled timer (like “every Monday at 9 AM”)
- A webhook receiving data from another service
Once the trigger fires, the workflow runs through each connected node in sequence, passing data from one step to the next.
Here’s a simple example:
Form Submission → Add Lead to CRM → Send Notification to Slack
Instead of manually copying form data into your CRM and then messaging your team, n8n does all three steps automatically. No delays, no mistakes, no repetitive clicking.
You Don’t Need to Code (But You Can If You Want)
- Drag a node onto the canvas
- Click it and choose what it should do
- Connect it to the next node
That said, if you’re comfortable with code, n8n doesn’t hold you back. You can run custom JavaScript, process JSON data, make HTTP requests, or even use AI prompts with your own logic.
Starting with Templates
Not sure where to begin? n8n has a massive library of pre-built templates covering almost every use case imaginable. You can import a template, adjust a few settings, and have a working automation in minutes. It’s a great way to learn how workflows are structured while getting real value immediately.
The Most Common Uses for n8n
n8n is incredibly flexible, but some use cases have become particularly popular. Here are real-world scenarios where people rely on n8n every day.
1. Smart Notifications and Alerts
One of the first things people automate is notifications. Instead of constantly checking dashboards or email, you can have n8n send updates directly to where your team works - Slack, Microsoft Teams, email, SMS, or anywhere else.
Example: When a customer places an order, your fulfillment team gets an instant Slack message with all the details. No need to refresh the admin panel every few minutes.
2. Keeping Data in Sync Across Platforms
If you use multiple tools, you know the headache of keeping information consistent. Updating your CRM and then manually updating your project management tool is tedious and error-prone.
n8n can handle two-way synchronization automatically. When a new deal is added to your CRM, n8n creates a task in your project manager. When that task is marked complete, n8n updates the deal status back in the CRM. Everything stays aligned without you lifting a finger.
3. Automating Invoices and Payment Processing
For online stores or subscription businesses, payment operations can be a huge time sink. With n8n, you can automate:
- Retrying failed payments
- Sending reminders for expiring cards
- Verifying payment details for fraud
- Generating and emailing invoices
- Storing transaction records
4. Automated Reporting
Preparing weekly or monthly reports can eat up hours of your time. n8n gathers data from different sources, cleans it up, and compiles everything into a ready-to-share report.
A typical workflow might:
- Pull analytics from Google Analytics
- Collect sales data from your store
- Combine everything into a Google Doc or PDF
- Drop the report into your team’s calendar invite
It’s like having an assistant who never forgets when reports are due.
5. Document Generation
Businesses generate tons of documents - contracts, proposals, receipts, inventory sheets. n8n can pull information from forms or your CRM, fill out templates automatically, save files to your storage, and email them to the right people.
You set it up once, and documents create themselves from that point forward.
6. Web Scraping and Data Collection
Want to track competitor prices? Monitor brand mentions? Collect industry news? n8n lets you build lightweight web scrapers that pull information from websites, organize it, and save it to Google Sheets, Notion, Airtable, or your own database.
Schedule it to run daily or weekly, and your data stays fresh without any manual work.
7. Lead Qualification and Scoring
Marketing and sales teams use n8n to automatically qualify incoming leads. Instead of sending every form submission straight to sales, n8n can:
- Enrich leads with data from external APIs
- Check company size or industry
- Apply scoring rules based on your criteria
- Route high-value leads to sales immediately
- Add lower-priority leads to nurturing campaigns
It’s like having a marketing system that runs 24/7 in the background.
8. Inventory and Stock Tracking
Managing inventory across multiple platforms gets messy fast. n8n keeps everything in sync by:
- Monitoring stock levels
- Sending low-stock alerts
- Syncing quantities across platforms
- Auto-updating after each order
- Notifying you about supplier price changes
No more manually checking spreadsheets or dashboards all day.
9. Customer Support Automation
Support teams use n8n to handle routine tasks so they can focus on actually helping customers. It can:
- Assign new tickets to the right person
- Flag urgent issues
- Send instant acknowledgment emails
- Add notes to your CRM
- Tag conversations by topic
This ensures no query gets missed and your team always has context when they need it.
10. Smart Home Automation
n8n isn’t just for business. You can connect smart home devices and create personal automation rules:
- When you leave the house → turn off lights and adjust the thermostat
- When you’re close to home → unlock the door and turn on hallway lights
- When it rains → close smart windows or pause the sprinkler system
It’s a surprisingly powerful way to upgrade your home setup using the same tool you rely on at work.
How Much Does n8n Cost?
One of the biggest advantages of n8n is its flexible pricing model. You have options depending on your technical comfort level and budget.
Self-Hosting
The n8n software itself is completely free and open-source. The only cost is your server hosting. Many people start with a small VPS (virtual private server), which typically costs a few dollars per month depending on your provider and the plan you choose.
A basic server works fine for small to medium workflows. As you create more automations or run them more frequently, you might need to upgrade your resources, but that’s easy to do when the time comes.
If you don’t want to deal with server setup yourself, there are managed hosting providers that specialize in n8n. For instance, Cloudexter offers dedicated n8n hosting plans that are designed to be beginner-friendly and budget-conscious. You can launch your workflows in just a few steps without worrying about server configuration, updates, or maintenance - they handle the technical side so you can focus on building automations.
n8n Cloud (Managed Service)
If you prefer a “no setup, no maintenance” approach, n8n offers a fully managed cloud version. The entry-level plan is reasonably priced and perfect for personal projects or learning the platform.
Higher-tier plans offer more execution time, workflows, and advanced features for teams that need extra power. The benefit here is that n8n handles all the technical infrastructure, updates, and scaling for you.
Home Hosting (Also Free)
For the truly DIY crowd, you can run n8n on your own hardware at home - like a Raspberry Pi or any computer that supports Node.js or Docker. This costs nothing beyond your existing hardware and electricity, and it’s a great way to experiment before committing to paid hosting.
n8n vs. Other Automation Tools
You might be wondering how n8n compares to tools like Zapier or Make (formerly Integromat). Here’s the quick breakdown:
- n8n’s advantages:
- Self-hosting option (you control your data)
- No execution limits on self-hosted plans
- More affordable for high-volume workflows
- Greater flexibility with custom code
- Open-source (you can contribute or modify it)
- When other tools might be better:
- If you want zero technical setup whatsoever
- If you need very specific, niche app integrations that n8n doesn’t support yet
- If you’re willing to pay premium prices for fully managed convenience
For most users, especially those who want control, flexibility, or cost-effectiveness, n8n is the stronger choice.
Getting Started with n8n
Ready to try n8n? Here’s how to take your first steps:
- Explore the templates: Visit n8n’s template library and browse workflows related to your needs. This gives you a sense of what’s possible.
- Choose your hosting approach: Decide whether you want to self-host (more control, more setup) or use n8n Cloud (easier, managed for you).
- Start small: Pick one repetitive task that annoys you and automate it. Even something simple like “send me a Slack message when someone fills out my contact form” is a great first win.
- Learn as you go: n8n’s documentation is excellent, and the community is helpful. Don’t try to learn everything at once - build your knowledge one workflow at a time.
- Scale gradually: As you get comfortable, you can create more complex workflows, connect more apps, and save even more time.
Final Thoughts
n8n isn’t just another automation tool - it’s a platform that respects your autonomy. You can run it however you want, customize it to your needs, and scale it at your own pace. Whether you’re automating a handful of tasks or building complex business processes, n8n grows with you.
The beauty of n8n is that it meets you where you are. Complete beginner? The visual editor and templates make it approachable. Experienced developer? The code nodes and API flexibility give you all the power you need.
If you’ve been putting off automation because other tools felt too expensive, too limiting, or too complicated, n8n might be exactly what you’ve been looking for. And the best part? You can start today, for free, and see real results within hours.
Give it a try. Your future self will thank you for all the time you’re about to save.